News + insights

Navigating the world of product design can sometimes feel like learning a whole new language. From UX designers to website development, mobile app agencies to product experience, it's easy to get lost in the jargon. This is especially true when working with a UX or website agency that uses these terms daily.

Having a fantastic product is just the start of product design and development. The crucial step after establishing a solid design is making a product roadmap. This thorough document can help your team transform your product vision and strategy into actionable tasks, directing daily work and ensuring every part of your business falls in line.

If you’re launching a new product or service, you’ve probably considered creating an app for it. And if you have design experience, you may decide to follow the self-build route. To help you know whether this is the right choice for you, we’ve pulled together the pros and cons of building your own app. Let’s take a closer look at what you need to know.

Web 3.0, also known as Web 3, is about to emerge. With its introduction, concerns about the internet's future and its effects on businesses and individual users are widespread. However, Web 3 is a concept that is still being developed, so there isn't yet a definition that everyone agrees upon. In contrast, Gavin Wood, one of the critical thinkers behind the Web 3 vision, encapsulated it effectively in a 2021 WIRED interview: "Less trust, more truth." It suggests a decentralized internet environment, which is the essence of Web 3.

Understanding your users is the first step in designing a user-centric product. Enter "user personas," a helpful tool that allows your product team to understand, connect to, and design for the customers who will use your product. Here, we'll show you how to develop user personas to improve your product's design and give users a memorable experience.

Embarking on a product development journey? Let's chat about that all-important first step - product discovery. As digital consultants specialising in product development and solution design, we know the ropes here at Kodaa. Good product discovery doesn't just steer how you'll build your product, it's also your reality check, letting you know if your brilliant idea is really worth the time and resources. Plus, it lays the groundwork for every decision you'll make along the way.

You've downloaded an app to organise your life. The features are exactly aligned with what you need: to-do lists, calendars, notes, reminders, and so on. But now you've been scrolling and tapping and searching for 20 minutes. Between the cryptic icons, too-small text, and confusing navigation, you can't make heads or tails of what's going on. In short, the user experience (UX) is awful. So you do what anyone would: delete the app. If you're on the other side of this experience—the app publisher—this is a worst-case scenario. Here's what you need to know about perfecting your design experience.

AI is everywhere nowadays, playing an essential role behind the scenes in many of our day-to-day activities. That includes how we use mobile apps. We’ve written this post to explain how our mobile app developers in Melbourne are constantly searching for new and innovative ways to power apps, websites, and more. Let’s venture together into the world of AI for mobile apps.

As mobile app developers in Melbourne, we love tracking trends in app development. In this post, we’re going to take you through five of the most popular app categories right now. Maybe you’re thinking of developing an app but don’t know which direction to head in. Or maybe, like us, you’re just curious! Either way, this post is your chance to find out what’s trending in the world of mobile apps.

One of the biggest challenges our clients face is connecting design and development. We've seen it so many times – amazing designs that just don't mesh with the technical needs, and developers who can't move forward without the right designs. This is the reason we’re constantly talking about the importance of solution design.

Australia’s smartphone penetration rate is projected to reach 87% by 2026. Meanwhile, 84% of adults use their phones to access the internet frequently throughout the day for a huge range of tasks, from paying bills to shopping. That’s why user experience design for mobile is so important. It affects almost all of us and can add so much value to our day-to-day lives. Read our tips and tricks in this post on how you can elevate UX for mobile users.