Integrating AI into mobile app development

AI is everywhere nowadays, playing an essential role behind the scenes in many of our day-to-day activities. That includes how we use mobile apps. We’ve written this post to explain how our mobile app developers in Melbourne are constantly searching for new and innovative ways to power apps, websites, and more. Let’s venture together into the world of AI for mobile apps.

Why is AI important for mobile app development?

We like to think that as one of the leading mobile app development companies in Melbourne, we are 100% focused on a great user experience. We include factors like personalisation, level of enrichment, and efficiency to help us achieve this. AI enhances all these desirable characteristics and more — let’s find out how.

Machine learning algorithms

AI tracks and processes user behaviour and habits using machine learning algorithms. This means that when a user opens up their app, they’ll see the products or services that matter most to them first. AI can also offer recommendations based on user preferences.



This means the app becomes more relevant and useful, so customers are happier and more likely to use it frequently. Satisfied customers tend to be loyal customers too, so it’s a win-win for both sides.

AR and VR

Mobile apps can offer users a rich, multi-layered experience using AI. Mobile apps that use AR (augmented reality) and VR (virtual reality) can really benefit from AI here to boost their user experience.

For example, a user might visit a store and use an app to provide additional information about a product using AR. This elevates their shopping experience, giving them extra details about the product within seconds and at their fingertips.



Or a travel-related app could use VR to provide an immersive experience of the destination or venue it’s promoting. This helps a potential customer know whether it’s the right choice for them and helps build confidence in purchasing decisions.

Chatbots

Meanwhile, AI chatbots are making our interactions ever more efficient, allowing 24-hour customer service. Gone are the days of hanging on the phone for hours — chatbots offer immediate responses to specific questions. They can support users through app navigation too.



The result is altogether a better user experience, one that responds to the user’s needs quickly and helps build familiarity and loyalty.

AI voice assistants

AI voice assistants take convenience to another level. They enable users to direct apps hands-free, making them accessible while they’re busy with other tasks like driving or chasing the kids around.

AI voice assistants are also invaluable to people with visual impairments or conditions like arthritis, which can make it difficult for them to use their hands.



In short, they boost an app’s function and flexibility, making it accessible to more and more people. This, in turn, creates happy customers who feel that their needs are being met.

How can I integrate AI into my mobile app development?

If you’re an innovator with a great idea for a mobile app, you’ll want to integrate AI into its development. You can do this by partnering with a future-forward digital agency like Kodaa. We can not only bring your idea to life but also make sure that it takes advantage of the latest AI technology to ensure the best user experience.

Reach out for mobile app development services in Melbourne

In this article, we’ve posted just a few of the ways in which AI is enhancing the mobile app user experience — the possibilities really are endless!

At Kodaa, we know that imagination has no limits, and there’s nothing we love more than making our clients’ brilliant ideas a reality.

Get in touch to know more about our mobile app development services in Melbourne. Find out how we can uplift your digital project by bringing innovation, design, and development together today.