How we can help

At Kodaa, we're all about helping you get from problem or idea, to product - fast. Let's take a deeper look at some of the services we offer to help you get there.

Part 1: Digital Strategy

Research is probably one of the most important steps in the development of any new digital product, project or campaign. It involves a deep dive into understanding not just the user's needs but also the market trends, competitors, and potential roadblocks.

Research can take many forms depending on the project goals, timeframe and budget. It may include user interviews, where we talk directly to people to understand their needs, frustrations, and desires. Surveys might be used to gather data from a larger group. We may also perform usability testing on existing products to identify areas for improvement.

Additionally, it's about studying the market trends to ensure the product is current and competitive. It's also about analysing competitors, because knowing what they're doing right (or wrong) can give invaluable insights.

So this research phase is all about gathering as much information as possible to make informed decisions during the product development process. 

This is all about evaluating the current state of a product (that being, your website, app or other digital product) to identify areas that can be improved for a better user experience.

We start by looking at the architecture and structure of your site. It's like walking through a digital house - we check out if the rooms (or in our case, pages) are easy to find, if there's a logical flow from one to another, and if people can easily find what they need.

We dive into your content. We're on the lookout for any gaps or confusing parts. We also look for opportunities where you could provide more value, sort of like adding an extension to your digital house.

Then, we put ourselves in your users' shoes. We map out the journey they take to reach their goals and spot any obstacles or annoyances they could encounter along the way. It's like we're planning the most efficient route for a road trip!

Finally, we take a good, hard look at your site's design. Does it match your brand's personality? Does it look slick and professional, captivating your audience's attention and motivating them to reach their goal?

A user flow map is a visual diagram showing the journey a user takes, from the moment they enter an app or piece of software, right through to their final interaction. It's like a big, detailed storyboard that captures every possible path they could take.

But these maps aren't just about users, they're also about data. They also map out everything that's happening behind the scenes - every trigger point, API call, system interaction, and the data being stored. 

Just remember, these maps are essentially focused on the system - they're all about the individual screens and touchpoints. If you're looking for something that deals with customer emotions, pain points, and motivations, then you'd want a user journey map (which we usually create during the research phase of a project).

User and data flows are such an important part of the UX design process.We develop them hand in hand with wireframes, and keep checking them to make sure we've thought of every possible scenario or variable. This not only helps us create the best experience possible but also keeps our design and development efficient.

Part 2: UX + UI

A user flow map is a visual diagram showing the journey a user takes, from the moment they enter an app or piece of software, right through to their final interaction. It's like a big, detailed storyboard that captures every possible path they could take.

But these maps aren't just about users, they're also about data. They also map out everything that's happening behind the scenes - every trigger point, API call, system interaction, and the data being stored. 

Just remember, these maps are essentially focused on the system - they're all about the individual screens and touchpoints. If you're looking for something that deals with customer emotions, pain points, and motivations, then you'd want a user journey map (which we usually create during the research phase of a project).

User and data flows are such an important part of the UX design process.We develop them hand in hand with wireframes, and keep checking them to make sure we've thought of every possible scenario or variable. This not only helps us create the best experience possible but also keeps our design and development efficient.

User experience design, or UX, is actually quite a broad term. It involves many different elements (including user flows which has been detailed above), and these can change depending on the project.

It will often include the development of an information or system architecture, which is a visual map that represents all the pages, screens or technical components of the site, app or product.

When it comes to websites, content really matters in the UX process. We'll take a look at the content you already have and align it with your business goals and your website's purpose. Then, we craft the structure of your site so that your content tells a compelling story or guides users smoothly through your site.

No matter what we're working on, wireframes are always a crucial piece of the UX process. Think of them as the blueprint for your website, product, or software. They're visual guides that lay out the product's framework, giving a clear overview of the page structure, layout, content structure, functionality and intended behaviours.

We often work on user flows and wireframes side by side in a back-and-forth process. We use one to cross-check the other, making sure we've thought about all possible routes and variables. Paying attention to this level of detail during the UX stage makes the design and development stages significantly more efficient.

User Interface Design, or UI, is an important subset of UX that focuses on the visual elements of a website, product or software. It's where we take the wireframes and bring them to life up with visual elements. But don't be fooled, it's not just about making things look pretty.

UI Design is all about thinking ahead and figuring out what the user might need. We aim to make sure that the interface is simple to navigate and each element is easy to understand and use.

Sometimes, we have detailed brand guidelines to stick to, other times we have more creative freedom. But no matter the situation, we always design with the brand strategy in mind and, of course, the end-user is always our top priority.

During the UI phase, we create a design system. This is like a style guide for all the visual components - think headlines & text, buttons, toggles, menus, icons, and any other elements users will interact with. This design system is our reference point throughout the project, ensuring we're both efficient and consistent.

While we might not be brand specialists by trade, but between us we've got many years of experience in brand strategy and design. If you're looking to launch a brand - particularly a digital one - into market efficiently, we've got your back.

We distill our years of experience from big brand projects into a few key stages that'll give you a captivating brand proposition, a strategic brand framework, and a logo and brand identity that say "you".

Our design team absolutely love bringing branded assets to life. Whether it's social posts, sales documents, digital banners, reports, posters, flyers, booklets, or anything else you can think of, they've got it covered. They'll apply your brand with their expert touch to deliver sleek, attention-grabbing collateral. Trust us, they're good at what they do!

Sometimes, we take our wireframes or designs and turn them into a prototype. Think of it as an interactive model or a super basic version of the product. It can be a great way to visualise its features, see how users might interact with it, and test out the overall user experience. Prototypes can be created up at any stage in the UX design process, and they're especially handy in the early stages when we're still figuring out the best path forward.

Often times, depending on the project or goal, we'll put our designs through the wringer with some user testing. This is where we put our designs to the test, gathering feedback and doing usability tests to see what's working and what needs a bit more tweaking. It's all part of making sure our designs are as user-friendly as possible.