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Assembled Group

A slick new website with a focus on engagement and thought leadership

Project requirements

  • Create a slick, professional new website for Assembled Group
  • Demonstrate Assembled Group's position as leaders within the industry
  • Clearly communicate who Assembled is and what they do
  • Showcase Assembled's member agencies and help clients connect with them
  • Provide opportunities to grow Assembled's pool of talent

Project requirements

  • Create a slick, professional new website for Assembled Group
  • Demonstrate Assembled Group's position as leaders within the industry
  • Clearly communicate who Assembled is and what they do
  • Showcase Assembled's member agencies and help clients connect with them
  • Provide opportunities to grow Assembled's pool of talent

The client

Assembled Group is a network of independent agencies and consultancies that have come together with a shared goal: to solve more challenges and seize more opportunities for their clients. Assembled believe that when a group of like-minded agencies with different skills collaborate, magic happens. The network has capabilities across creative and design, branding, digital, strategic communications, media buying, and more, delivered by specialist agencies with deep expertise in their chosen field.

The challenge

Assembled's website was in need of a refresh. They wanted a website that truly reflected their leadership, innovation, and professionalism. They needed a platform that could showcase their incredible capabilities to potential clients, highlight their member agencies and provide easy links to their individual websites. On top of that, they wanted to attract new member agencies and the next generation of talented individuals who would bring fresh ideas and energy to the mix. 


But above all, they wanted their website to be a shining example of their position as thought leaders in the industry. They wanted to show the world that they were the go-to team for high-profile clients, an organisation they could trust to deliver outstanding results.

What we did

When we started working on the Assembled website, we knew we wanted to create something more than just a basic company site. We wanted it to be a platform that showcased Assembled's expertise and perspective in the industry. To achieve this, we drew inspiration from leading consultancy and professional service agencies, as well as publishers, to create a content-driven website.


Our experienced team took charge of designing the site layout, focusing on thought leadership, news content, and explaining Assembled's offerings. The result was a simple yet impactful website with a few pages that could house dynamic and relevant content.


Simultaneously, Assembled was undergoing a rebranding process with Next Brand. Our next task was to incorporate the new brand's clean and sophisticated look into the website. We opted for a clean white design with a focus on functionality.


One of the biggest challenges we faced was the tight timeline. Assembled had set a deadline of just a few weeks to align with their move to new office premises. We tackled this challenge head-on, proactively gathering information, assets, blog articles, and case studies from member agencies. We dove headfirst into development and successfully launched the website on the exact move day.


You can check out the Assembled website here.

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